If there is one product that has gone from being a simple side dish to becoming a global phenomenon, it is the avocado. Its demand has grown exponentially in recent years, driven by healthy eating trends and the rise of international gastronomy. Ecuador, with its privileged climate and fertile soils, has taken a step forward in conquering new markets.

Worldwide, the avocado has ceased to be a food exclusive to certain regions and has become a star product. Its versatility in the kitchen, its nutritional profile and its growing popularity in markets such as the United States, Europe and Asia have made it a highly valued product.

Ecuador, historically known for its banana, cocoa and shrimp exports, is now committed to diversifying its agricultural export portfolio. The recent export of avocado to Argentina marks a milestone in this expansion strategy. This first export, of 24,000 kilograms, is not only a commercial achievement, but a clear message: Ecuador wants to compete with giant producers such as Mexico, Peru, Colombia and Chile.

The Ecuadorian avocado has a unique opportunity to position itself in premium markets, but the challenge goes beyond producing it in quantity. It is about differentiation. Mexico, the world’s largest exporter, has built a strong brand around its avocado, with campaigns linking it to culture and tradition. Peru has opted for sustainability certification and niche markets.

Ecuador must define its strategy: will it be the quality of its production, the unique flavor of its land, a sustainable and responsible production model? The story behind the product can make the difference.

The road to making avocados a pillar of Ecuadorian agroexports is not without its challenges. Export logistics, product standardization and building commercial networks are key to ensuring long-term success.

Entering markets such as Argentina is only the first step. The real challenge is to consolidate trade relations with Europe, the United States and Asia, where demand continues to grow. The local industry must prepare to scale up production without compromising quality, meet strict phytosanitary requirements and generate marketing strategies that position the Ecuadorian avocado as a premium option.

Ecuador has all the potential to make avocado its next big export success. The question is not whether it can compete, but how it will do so. With vision, innovation and a clear strategy, Ecuador’s “green gold” could become the country’s next agricultural ambassador to the world.