One million Ecuadorian roses traveled more than 13,000 kilometers and arrived fresh and radiant in China in just 72 hours. This record shipment, coordinated by the Ecuadorian Embassy in Beijing, with more than 600 million users, marked a milestone for the national floriculture industry and opened up new prospects in one of the largest and most competitive markets in the world.
Behind this operation was a state-of-the-art transport and cooling logistics system, which ensured that each rose maintained its quality intact. Ecuadorian companies such as RosaPrima, Ceres Farms, and Hoja Verde led the production, demonstrating that when experience, innovation, and coordination are combined, Ecuador can compete at the highest level. The shipment was timed to coincide with China’s Valentine’s Day, where JD promoted the roses as a premium product through social media campaigns, media campaigns, and with the support of local influencers.

Ambassador María Soledad Córdova highlighted that this achievement “projects Ecuador as a reliable supplier of high-quality products,” while Brandy Niu, vice president of JD, emphasized the importance of strengthening bilateral ties. Beyond the statements, this success makes it clear that Ecuadorian flowers have everything it takes to become ambassadors for the country’s brand in Asia.
This milestone comes at a time when trade with China is booming. In 2024 alone, trade between the Asian giant and Latin America exceeded USD 500 billion, and Ecuador has been an active part of that growth. With products such as shrimp, bananas, cocoa, coffee, and now flowers, and with a Free Trade Agreement already in place, the country seeks to further diversify its offerings and gain competitiveness in the Chinese market.
Added to this are new logistics routes that promise to transform regional connectivity. The future port connection of Chancay in Peru, linked to the Belt and Road Initiative, will reduce transport times and costs, making it easier for more Ecuadorian products to reach Asian consumers quickly. At the same time, China has increased its influence in Latin American port infrastructure, participating in the management of at least 31 terminals in the region. For Ecuador, which depends on maritime trade for more than 90% of its trade, this scenario poses competitive challenges, but also opportunities for modernization and technological cooperation.

The million roses are not just a shipment: they are a sign of Ecuador’s potential to position itself as a reliable, innovative, and competitive partner on the global stage. When the quality of our products is accompanied by efficient logistics and strategic agreements, the results transcend the commercial sphere: they project the entire country.
Today, more than ever, Ecuador has the opportunity to consolidate itself as a regional benchmark capable of opening doors in Asia and beyond. And every rose that travels with our brand is also a reminder that the joint effort between producers, exporters, diplomacy, and logistics can transform challenges into opportunities.