Did you know that pitahaya has become one of the star fruits in Ecuador’s export basket? Between January and July 2025 alone, the country exported 39,263 tons, generating revenues of USD 163 million. This figure confirms not only the potential of this exotic fruit, but also the efforts of the national production sector to position Ecuador as a benchmark for quality and flavor.
Red pitahaya led sales with 20,834 tons and USD 93.1 million, while the yellow variety reached 18,427 tons and USD 69.9 million. The latter performance was boosted by the temporary closure of the Peruvian market, which allowed Ecuador to gain ground and consolidate a greater share of the international market.
The destinations speak for themselves. The United States continues to be the main market for both varieties, followed by the European Union—with particular strength in Spain and the Netherlands—and Canada, which has shown growing interest in yellow pitahaya. In figures: 83% of red dragon fruit goes to the US and 12.8% to Europe, while 77.6% of yellow dragon fruit goes to the US, 11.8% to Europe, and 7.2% to Canada.

In terms of prices, Ecuadorian quality is also reflected in value. The average FOB price for red pitahaya was USD 4.47/kg, while yellow pitahaya reached USD 6.36/kg, a difference that reflects the market’s recognition of the excellence and exclusivity of this variety.
The dynamism of pitahaya shows how the diversification of Ecuador’s export offer opens up new opportunities and strengthens the country’s presence in highly demanding markets. Behind these figures are producers, exporters, and logistics chains that have worked with vision and resilience to position Ecuadorian fruit on tables around the world.
In an increasingly competitive global scenario, pitahaya is a reminder of what Ecuador can achieve when it combines quality, innovation, and commitment to international markets. A success story that is just beginning and invites us to think about all that is yet to come.