The first two months of 2025 marked a solid start for Ecuador’s foreign trade. According to official figures, non-oil exports grew by 16.5% year-on-year, reaching more than USD 6 billion between January and February. This expansion reaffirms Ecuador’s position as a competitive player in international markets, and opens the game for logistics companies and exporters to reevaluate their growth strategies.

Ecuadorian shrimp continues to lead the export portfolio with an increase of 22% in value and 16% in volume, consolidating its position as the country’s star product. More than 50% of shipments were destined for China, although it now faces a new challenge: a 10% tariff imposed by the United States, which could impact competitiveness in this key market.

Another unexpected protagonist was cocoa, which tripled its sales to more than USD 900 million, surpassing bananas for the first time and becoming the country’s second largest exporter. This leap reflects not only greater international demand, but also the sustained work to position Ecuador as a world-class source of fine cocoa.

The growth not only speaks of figures; it also raises the need to make strategic decisions. To sustain this positive trend, it will be essential:

Add value to star products such as cocoa and seafood.

Strengthen the “Cacao Fino de Aroma” brand, building a reputation beyond volume.

Expand destinations and logistics chains, focusing on new regional hubs.

Strengthen commercial diplomacy, especially with the United States, in an increasing protectionist global context.

Today more than ever, results depend not only on what is produced, but also on how, when and where it is moved. Those who manage to align their logistics strategy with the commercial opportunities of the moment will have a real advantage in a market that rewards agility, resilience and global vision.